AHG Has Your Back

AHG Has Your Back is an annual back-to-school backpack program created by Ascend Hospitality Group. The program provides underserved children with a one-of-a-kind, custom-designed backpack experience for the back-to-school season. Each year, AHG collaborates with community partners to create an unforgettable program for students whom need it the most.

In 2024, AHG teamed up again with Amazon and Amazon Fresh to provide fully stocked backpacks to 1,000 local students in need! Students from four nonprofits had an afternoon of fun with their families at an “End of Summer Block Party,” where they were given the opportunity to “dream big” by personalizing their pack with everything from keychains and patches to personalized airbrush art by Over the Line Art, play carnival games, dance to beats by DJ Tazz Enrico of the Residency, enjoy snacks from Amazon Fresh, and savor a complimentary lunch from Famous Dave’s BBQ.

We’re excited to throw an even bigger, better bash for kids in need in 2025!