AHG Has Your Back

AHG Has Your Back is an annual back-to-school backpack program created by Ascend Hospitality Group. The program provides underserved children with a one-of-a-kind, custom-designed backpack experience for the back-to-school season. Each year, AHG collaborates with community partners to create an unforgettable program for students whom need it the most.

In 2025, AHG teamed up with Amazon and Amazon Fresh again to provide backpacks and school supplies to 800 local students in need! Attendees from five different nonprofits had an afternoon of fun at the “Summer of Soccer” themed parking lot party at the Amazon Fresh store in Bellevue for the annual back-to-school program.

Each of the 800 recipients took home a custom backpack and was given the opportunity to select their own school supplies, personalize their pack, play soccer-related games like giant Soccer Darts and challenge each other on mini pitches, meet the players of the Eastside’s new Midlakes United pre-professional club, dance to beats by DJ Justin Murta, enjoy snacks from Amazon Fresh, and savor a complimentary lunch from Stanford's Food Truck. 

We’re excited to throw an even bigger, better bash for kids in need in 2026!